Are Link Building Agencies Worth It?

Link-building is not an easy task. Countless hours are put into finding good opportunities for Dofollow, permanent backlinks that are relevant to the niche or area of expertise your website or blog operates in. Many businesses find that they cannot handle link-building on their own, and require some outsourcing to help meet their SEO goals.

What are link building agencies?

A link building agency is a business that helps build high-quality backlinks to your website through extensive outreach activities. Many of these links are built through guest posting, but there are numerous link building agencies that participate in contextual links and directory listing links as well. 

How much do link building agencies cost?

This completely depends on the company you decide to work with. Some will have plans starting from $500 for 5 links, and will go up to thousands of dollars to build dozens of links every month. Luckily, most agencies have a couple of different options to choose from, so you can work with them based on your budget. However, do not expect to receive a bunch of high quality links for $100 a month. You need to come in with a decent amount to be able to work with these agencies.

The ROI

Although working with link builders requires a chunk of cash, if you work with a good company, the results can be outstanding. When searching for a good link building agency, you want to ask them the following questions:

• How long has the company been in service?
• Can they provide links to testimonials and/or case studies of previous clients?
• Based on your site’s link profile, how long can you expect to see results with their service?
• What is the ROI of each plan they have to offer? This will help you make the best decision if your budget is more flexible and you are allowed to choose.
• Can they show you a few sites that they have built links on? You can run these sites through free tools such as Ahrefs backlink checker and SEMRush to observe how good these sites really are.

Is it necessary to hire a link building agency to make your business succeed?

The answer is no. You do not have to spend hundreds or thousands of dollars every month to ensure traffic to your website. However, you must know that reaching out to the same sites manually will usually not work as well. A link opportunity that you might pay $100 for with the link agency will cost $200 or more if you reach out manually. This is just one case, sometimes it may be the opposite too. However, speaking from prior experience, these agencies have good relationships with thousands of publications, and they can help get your link on their site faster and with less convincing efforts. 

If you feel that you are not ready to work with a link building agency, you can try to build more links through free directory sites, manual outreach to publications that may not charge as much of a publication fee, and create accounts on sites where you can add your link to your profile. However, you want to make sure that any site you sign up for is relevant to your niche. This has a huge impact on your rankings!